A TOWN THAT RUNS A REAL ONLINE SHOP

Learn e-commerce by playing it.

Racksville is a pixel-art town with a crew of workers who run a real online store: they find product ideas, make the products, list them, post about them and count the sales. You're the boss. You watch how it's done, approve what goes out, and keep what it earns.

It's for anyone who wants to sell online, build income that keeps itself going, and have fun while they learn.

How it works See our live shop

Learn

Every job the crew does is a real step of running a shop: researching what people search for, pricing with real fees, product photos, tags, posting and reading results. You see each step, and why it matters, every day.

Earn

Real products on real marketplaces, with real money going to you. Printed products are made only when someone buys, so there's no stock to pay for. A profit tool shows exactly what each sale keeps after costs and fees.

Play

The crew get hungry, tired and bored, spend the coins they earn, level up and win trophies. You can hand out coffee, walk the town as Racks, and hear a cash register when a sale lands, with a lo-fi radio in the background.

See the game

Real screenshots of Racksville running on 7 November 2026. Every worker on the map is doing (or resting from) real shop work.

Overhead view of the whole town: fifteen rooms including the Idea Lab, Review Room, Command Center, Workshop, Quality Lab, Kalshi Lab, two storefronts, print shop, break room, cafe, restroom and a garden with animals, with workers in each — **The whole town from above.** Fifteen rooms, each one a part of the business. Every room shows what it's doing right now, from "1 of 12 being made" in the Workshop to "95 of 100 on sale" in the storefront.

Close-up of the Command Center: the crew at work around the desk, one worker saying I gotta pee — **A crew with a life of its own.** Workers get hungry, tired and bored, and they tell you about it. Take control of Racks and walk the town yourself.

A worker's card: what they did last, their level, needs bars, wallet and a supply box with snack, lunch, coffee, game and gift — **Look after your crew.** Each card shows what that worker really did, their level, needs and coins. Hand out coffee or a game and watch them go use it.

Racksville on a phone: the Command Center room with an on-screen D-pad and A button for playing as Racks — **On your phone.**

Play from your phone too

Racksville runs on your computer, and you can open it from your phone wherever you are: check sales, see who needs you, hand out coffee, and play as Racks with an on-screen D-pad and A button.

It takes a one-time setup: a free private network app on your computer and your phone, so the town stays private to you and is never open to the internet.

The Crew board: every worker's level, title, XP to the next level, status, lowest need and coins — **Everyone's stats at a glance.** Levels come from XP for real finished jobs.

A day in Racksville, and what it teaches

Each room is one part of a real online business. Follow the crew through a day and you've seen how a shop runs, start to finish.

Idea LabResearchers check what shoppers are searching for and score each idea.You learn: finding products people actually want.

WorkshopMakers turn the best ideas into products: printables, shirts, mugs, hoodies, totes.You learn: making products, and print-on-demand with no stock.

Quality LabEvery listing is checked: at least 5 photos, shipping, tags and prices.You learn: what makes a listing look trustworthy and get found.

Review RoomFinished products wait for you. Nothing goes on sale until you press Publish.You learn: judging quality and staying in control.

Marketing RoomThe crew writes posts with real product photos and hashtags for the item and the season.You learn: promoting on social media without paying for ads.

Results RoomSales, views and fees are counted, and the profit of every sale worked out.You learn: reading the numbers and knowing what each sale earns.

Command CenterRacks, the overseer, does his rounds. A monthly spending cap is built in.You learn: budgeting, and running a business without overspending.

Cafe, arcade and gardenWork tires the crew out. They buy food and fun with the coins their real work earned.You learn: that a business, like a town, has to keep itself going.

How Racksville uses Pinterest

Pinterest is where people plan holidays, gifts and home decor, which is what our shop sells. Racksville connects to our own Pinterest business account only, to share our own products:

Pin our own productsCreate Pins of our own products using their real product photos. Each Pin links to that product's Etsy listing.

Organize our boardsKeep our Pins in our own boards by theme, such as Christmas Shirts, Printable Wall Art and Digital Planners.

Read our own resultsRead the statistics of our own Pins (views, saves, clicks) so the Results Room can show which products people like.

Owner approvalThe owner approves each campaign before any Pins go out, and only a small number of Pins are posted each day.

No other users' dataRacksville never collects information about other Pinterest users, and never follows, comments, messages or saves on anyone's behalf.

Private and secureAccess keys stay on our own computer. Nothing is sold or shared. See our privacy policy.

Runs on your computer

Racksville isn't a website you log into. It runs on your own computer, your shop keys never leave it, and you can check on the town from your phone over a private connection only you can join.

You stay the boss

Publishing, spending and anything buyers will see waits for your OK. The monthly spending cap can't be passed. The prediction-market room only watches; it never bets.

Get your own Racksville

Coming soon Starter Edition, planned at $500, one-time

We're proving it on our own shop first. Email us to hear when it's ready.

The whole town: crew, rooms, sounds and lo-fi radio
Play from your phone too, after a one-time private-network setup (free)
Etsy, Printful, Gumroad and Bluesky, set up with your own accounts
A step-by-step setup guide
Needs a Windows 11 PC with an NVIDIA graphics card (8 GB or more), and free accounts on the shops you use
Full requirements and what it runs on

Email hello@racksville.app